4 Big Reasons to Switch to Natural Products

The words ‘natural’, ‘toxin-free’, ‘cruelty-free’, ‘organic’, and ‘certified organic’ (amongst many others) can be very confusing when it comes to deciding what safe beauty products to buy.

Here at EverNatural.com.au, we know that ‘natural’ can mean a lot of things and so it is important to do your research about what is really in the products that you put on your skin.

However, we’ve made it a bit easier and have done some of the research for you! So, if you’re thinking about changing to natural beauty products, here are some reasons why the brands in our range are worth the switch:


1.  No more toxic chemicals

Parabens, sulphates, mineral oil, animal oils, coal tar, formaldehyde, mercury, synthetic colours, fragrances, phthalates, and toluene are just some of the nasties in mainstream beauty products.

At worst, chemicals such as formaldehyde and coal tar are proven to be linked to cancer. While ingredients commonly found in mainstream products, such as fragrances, can cause allergies and reactions.

This is why it is really important to read the labels on your products – as daunting as this can be when the lists are sometimes a mile long! 

We could (and we probably will) write a whole post about the chemicals to avoid when choosing products. In the meantime, we are giving peace of mind as we only source products that are free of these nasties and that are a safer alternative to mainstream products.

As just one example, we stock Inika Cosmetics because we can guarantee that the brand is cruelty-free, free of petrochemicals, parabens, synthetic fragrances, among many other nasties. They are even gluten and lactose free!

Ultimately, clearing your body of toxins is an enormous benefit of switching to natural and especially certified organic beauty products. If you want to know more about the common chemicals in beauty products that could be harming your body, safecosmetics.org is a great place to start.


2.  Improve Skin Health

This is one of the most common reasons why a lot of people choose to make the switch to natural beauty.

There has been a lot of speculation about how much skin can really absorb. Some sources have claimed that your skin absorbs 60% of the chemicals you put on it. Meanwhile, others have suggested that it takes only 26 seconds for chemicals in your cosmetics to be absorbed into your bloodstream. To an extent, these claims are true, however, they have not been entirely proven.

It is true, however, that what you put on your skin does soak in but it depends on your skin type as well as the product you are using. This article does a great job at explaining how some chemicals do absorb into our blood stream, while others only penetrate the skin.

Either way, we know that whatever we put on our skin does have an effect in one way or another.

Many people notice that switching to natural skincare and beauty products drastically improves skin conditions such as eczema and acne, while others may only notice a small reduction in redness or sensitivity.

At the end of the day, if you do you research and find the right natural products with quality ingredients, your skin will come out the other side glowing (ECO. Face Certified Organic Face Rosehip Oil will certainly help with this!).



3.  Save Animal Lives

All the beauty products we stock are cruelty-free and many are also vegan. In fact, you’ll find that because most natural and organic brands care about people and the environment, they care about our furry friends too!

It is important to be wary of what different certifications mean, though. If you see the Not Tested on Animals Rabbit Logo on a product, this means that your product is certified as cruelty-free by Choose Cruelty Free, it is not tested on animals, and it does not contain ingredients as a result of animal cruelty.

Biologika, Inika, and NEEK Skin Organics  all sport this logo!

Switching to natural beauty products means supporting causes like Choose Cruelty Free. Making this change also means that companies begin to understand that customers really do care about where products come from and the impact these products have on animals and the environment. Plus, whether you know it or not, you will help a few cute animals in the process!

For more information, PETA has detailed information about non-vegan ingredients. Also, if you want to know more about Choose Cruelty Free accredited brands, you can find the full list here.



4.  Support Small and Local

As Ever Natural is local to Western Australia, a lot of the products we source come from other small and local businesses as well.

More often than not, natural and organic beauty brands are small businesses that thrive off their few, loyal customers. Unlike mainstream product purchases, when you buy from small businesses someone almost always does a little happy dance!

In this way, it is great for everyone when you switch to natural products. When you choose to buy natural, you are supporting businesses who need your help and you are creating connections with real people, rather than the big conglomerates.

Not to mention, some of the best beauty brands are Australian made, such as Biologika, Botani, Salt + Glow, and NEEK Skin Organics (yes, we stock them all!).




Not only are these great reasons as to why going natural is worth the switch, they are the reasons why we do what we do! Ever Natural exists because we know that by using the quality products that we source, and by sharing them with you, we can make a greater change for ourselves, our families, and the planet.

If you have any questions about us or about the products we stock, feel free to contact us here.



  • 4 Big Reasons to Switch to Natural Products
  • 4 Big Reasons to Switch to Natural Products

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