About Us



Hi,  I'm Jocelyn.  My family and I live in Perth, Western Australia.  We have a beaut little family with one girl and one boy, who are a real delight to us.

Founder, Jocelyn McMath



Over the last few years, I had developed more and more of an interest in finding safer and more natural products to use within my family home, from toothpastes to deodorant to eyeshadows and the list went on.  

It came to a point, after many years, when my husband and I were researching and looking into starting a business for our future, he said "you've been talking about these natural products and your concern about nasty ingredients in our household products, why don't you get into these as a business".

It clicked with me and I got super excited.  Yes! Something I had a passion about.  This was what we could do!

Fluoride in toothpaste, aluminium in deodorants, chemicals in cosmetics and skincare.  It all concerned me and to the extent that it got me right into this business, wanting to promote a healthier lifestyle for everyone, especially to our little ones.  It should start with them.

So, our business began in 2017 and was named Ever Natural and our products can all be found right here at www.evernatural.com.au.


Perth City, Western Australia, across the Swan River



We believe there is a healthier way to live – Ever Natural.

Ever Natural is an online beauty and healthcare store based in Western Australia.

In every area of our lives, we make choices. When it comes to health and beauty, there are choices that we can make that will determine the effect we have on ourselves, our wellbeing, and on the environment around us.

We believe that it takes better choices in the little things to change our world. By using natural, organic, eco-friendly, toxin-free and cruelty-free products, we can all contribute to make a healthier change for ourselves and the planet.

At Ever Natural, we have sourced a variety of fantastic non-toxic & organic beauty and healthcare products, to provide you with a healthier alternative to current mainstream products, which are just as good, if not better!  We have done the ground work so that you don’t have to.

We want to bring the best toxin-free products to you. We ensure that everything we sell meets a very high standard of quality, care and safety for your health and our environment.

We are continually working at sourcing only the best products available, preferably from Australia but not discounting other countries of the world. If you have tried one of our products already, and have any comments to share with us, we would love to hear from you. This helps us continue gathering together products to help you create a healthier way to live.


Choices that change that world…

We believe that not only can we make better choices for our health, and the health of our planet – but also for those who share it with us!  

We also have a passion for helping those who are less fortunate.  Ever Natural has chosen to partner with the Perth, Western Australian founders of Water for Africa, Phil and Julie Hepworth, who are making clean drinking water available to villages in rural Tanzania, and Uganda, Africa.

Water for Africa install and maintain wells in remote communities of Tanzania and Uganda, and they also set up sustainable programs where they empower, train, and employ local people to be the solution to this problem and benefit the community.

1 child dies every 90 seconds through water related disease, and Ever Natural aim to help Water for Africa to turn this statistic around by donating a percentage of profits to Water for Africa.

If you wish to independently help further the work of this fantastic organisation, you can donating directly at www.WaterforAfrica.com.au

“We simply believe that no person should have to live without clean drinking water. Each person is beautiful and they should not have to suffer because they don’t have the essentials.”
-Water for Africa



Here is a short video produced by Water for Africa